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GOOG vs META

Alphabet Inc. and Meta Platforms, Inc., side by side.

On the numbers, Alphabet leads across the board in this snapshot.

Alphabet keeps far more of every sales dollar (54.8% net vs 32.8%), trades markedly cheaper on earnings (P/E 16.0x vs 23.1x), and carries a lighter balance sheet (debt-to-equity 0.18x vs 0.36x). Both already trade close to their analyst price targets, so there's little easy upside priced in either way. Meta Platforms trails on every core metric here, without a clear edge of its own.

Alphabet leads on

ValuationProfitabilityBalance sheetReturn on equityLower volatility

Meta Platforms leads on

Growth
Alphabet Inc.
GOOG Internet Content & Information

Alphabet Inc.

Data as of July 23, 2026
View full GOOG profile →
Meta Platforms, Inc.
META Internet Content & Information

Meta Platforms, Inc.

Data as of May 29, 2026
View full META profile →

Figures reflect each company's latest snapshot — no metric is a verdict on its own. New to these numbers? Learn how to read them →

Company Size

How large is this company relative to the overall market?

Metric GOOG META

Company Size

$3.89T · Mega-cap

$1.61T · Mega-cap

Valuation

Is this stock priced cheaply or expensively relative to its earnings and revenue?

Metric GOOG META

P/E Ratio

16.0x

23.1x

Forward P/E

21.7x

17.6x

Price-to-Sales

8.7x

7.5x

Profitability

How efficiently does the company turn revenue into profit?

Metric GOOG META

Profit Margin

54.8%

32.8%

Gross Margin

60.9%

81.9%

Return on Equity

48.7%

32.9%

Growth

Is the business expanding — or contracting?

Metric GOOG META

Revenue Growth

24.2%

33.1%

Earnings Growth

294.1%

62.4%

Financial Health

Can the company handle its debts and short-term obligations?

Metric GOOG META

Debt-to-Equity

0.18x

0.36x

Current Ratio

2.72x

2.35x

Dividends

Does the company pay shareholders regular cash income?

Metric GOOG META

Dividend Yield

0.1%

0.3%

Risk & Volatility

How much does this stock move relative to the overall market?

Metric GOOG META

Volatility (Beta)

1.24x

Analyst View

What do professional Wall Street analysts say about this stock?

Metric GOOG META

Analyst Consensus

Strong Buy (14 analysts)

Strong Buy (59 analysts)

Analyst Target Price

$430.07

+34.8% vs price

$826.75

+30.1% vs price

This comparison is a factual summary of reported metrics, not a recommendation to buy, sell, or hold either stock. One company leading on a metric doesn't make it the better investment for you.

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