AAPL vs MSFT

Company Size

The total market value of all shares outstanding. Mega-cap (>$200B) are the world's largest companies. Large-cap ($10–200B) are well-established. Mid-cap ($2–10B) are growing businesses.

$4.57T · Mega-cap

$3.16T · Mega-cap

P/E Ratio

Price-to-Earnings. For every $1 the company earned in the past year, you're paying this many dollars per share. Lower can mean a better deal, but fast-growing companies often trade at higher P/E ratios.

37.6x

25.4x

Forward P/E

Same as P/E, but based on next year's expected earnings. A Forward P/E lower than the current P/E suggests analysts expect profits to grow.

32.4x

22.0x

Price-to-Sales

How much you're paying for each $1 of the company's revenue. Useful when a company isn't yet profitable. Below 2x is generally low; above 10x is considered expensive.

10.1x

9.9x

Profit Margin

Of every $1 in sales, this is how many cents the company keeps as profit after all costs. A 20% margin means $0.20 profit per $1 sold. Higher is better.

27.2%

39.3%

Gross Margin

Of every $1 in sales, how much is left after paying for the product or service itself — before other expenses like salaries and rent. Software companies often reach 70–80%; retailers are typically 20–30%.

47.9%

68.3%

Return on Equity

For every $1 shareholders have invested, this is how much profit the company generates. Above 15% is generally considered strong and efficient use of capital.

141.5%

34.0%

Revenue Growth

How much the company's total sales grew compared to the same period last year. Positive means the business is expanding. Negative means it's shrinking.

16.6%

18.3%

Earnings Growth

How much the company's profits changed year-over-year. Strong, consistent earnings growth is one of the most watched signals by investors.

21.8%

23.4%

Debt-to-Equity

How much debt the company carries relative to what shareholders own. Below 1.0 means the company has more equity than debt. Above 2.0 starts to look risky for most industries.

0.80x

0.30x

Current Ratio

Can the company pay all its short-term bills in the next 12 months? Above 1.0 means yes — it has more short-term assets than debts. Below 1.0 can be a warning sign.

1.07x

1.28x

Dividend Yield

The annual cash payment to shareholders as a % of the share price. A 3% yield means you'd earn $3 per year for every $100 invested, just for holding the stock. A value of 0% means no dividend is paid.

0.3%

0.9%

Volatility (Beta)

How much the stock tends to move relative to the overall market. 1.0 = moves in line with the market. Above 1.0 = more volatile (higher potential gain and loss). Below 1.0 = calmer than the market.

1.06x

1.09x

Analyst Consensus

The average recommendation from professional Wall Street analysts who research this company. Ranges from Strong Buy to Strong Sell.

Buy (43 analysts)

Strong_Buy (54 analysts)

Analyst Target Price

The average 12-month price target set by analysts.

$310.51

$560.63